@ZackKorman Has to be about their problem and how you solve it. If you can use humor to tell that story, without relying on problematic tropes, have a
@ZackKorman Has to be about their problem and how you solve it. If you can use humor to tell that story, without relying on problematic tropes, have at it.
If the company wants a whimsy identity. It's their coming out party.
By Greg McVerry · Permalink · Original tweet



