His philosophy ""The message of the direct mail letter must appeal to three base emotions; Fear, Hate and Revenge..." "Once you've been frightened and

His philosophy

""The message of the direct mail letter must appeal to three base emotions; Fear, Hate and Revenge..."

"Once you've been frightened and made to hate the bogeyman, the successful direct mail appeal must offer you a way to get revenge against the bogeyman" https://t.co/yyAP0Akkb7